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What are the 4 P's of category management?

Asked by Tamara Kelly on September 19, 2021

Categories: Business and finance Marketing and advertising


Rating: 4.6/5 (62 votes)

Most experts will tell you that there are only 4 P's to focus on; Product, Placement, Promotion, and Price. None of these matters if you ignore the 5'th P, People. The other “P's” simply doesn't matter if no one makes a_purchase. The core focus on category management is the 4P's.

What is category management process? Category Management is the collaborative process of organising categories as independent business units, aimed at producing business results by focusing on delivering value to a customer. Category Management also aims to provide customers with what they want, where they want it, and when they want-it.

How do I become a good category manager? How To Become A Category Manager

  1. Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the_most promising strategies for their organization.
  2. Communication skills.
  3. Creativity.
  4. Decisionmaking skills.
  5. Interpersonal skills.
  6. Organizational skills.

How many steps are there in category management process? eight steps